ViewTech Showroom – Engineered Door Display Systems & Millwork, Belleville
The Vision
When the current owner acquired the business, the showroom had become a maze of displays — functional but difficult to navigate. He needed to retain the same display capacity while introducing a reception area and an additional sales office within the existing footprint.
The aim was to modernise and upscale the space while maintaining a classical aesthetic. A key requirement was the development of a modular display system that would allow flexibility and long-term adaptability.
The Materials & Execution
Budget was a consideration, so the majority of the millwork was constructed using an MDF substrate, providing a stable base for finishing. Premium ML Campbell topcoats were applied throughout — and after more than seven years of commercial use, the finishes continue to perform exceptionally well.
Subtle radiused details and considered proportions were incorporated to soften the cabinetry and elevate the overall presentation.
The modular display system presented the greatest technical challenge. Each unit needed to support door sets weighing over 500 lbs while allowing decorative surrounds such as stucco or shingles. The system also had to be entirely trackless, stable without tipping, and capable of travelling over uneven floors.
To achieve this, we engineered a multiplying linkage mechanism capable of extending beyond its folded length while maintaining rigidity under load. Prototypes were designed and tested, followed by detailed engineering drawings for production.
The final system is fully modular — units can be added or removed as required, depth can vary to suit different formats, and the structure can be wrapped in a finish appropriate to the space. Through careful design and engineering, 900 square feet of display was condensed into just 180 square feet, dramatically improving flow without sacrificing capacity.
If you are considering a similarly complex project, we would be pleased to discuss how it might take shape in your own space.
